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Welcome to BAT (North West Europe Area)

We are part of a huge global enterprise with a clear corporate purpose - to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

A world of choice, a global business with a proud history and an exciting future!

Learn more about us in the video below!

The Global Graduate Programme

If you have what it takes, no other organisation offers a graduate experience quite like BAT’s. Whether you join us in Marketing, Finance or Operations, it’ll be fast-paced and exciting. Expect the experience to stretch and test you in our 18 month program which includes rotation in different departments and the opportunity of an international assignment.

Our programme will see you contributing in a real full-time job from day one. It means developing your potential through world class training and mentoring as well as learning from your peers and senior colleagues from across the globe. Ultimately, if you succeed in the programme, you will become a Junior Manager.

Find out more on the 'Global Graduate Programme' tab above!

Who We Are

We are many different people. Not only do we employ people in numerous different fields, we also employ people with the same key characteristics. Among our talented staff, you will meet ambitious, determined, and innovative employees who thrive in a fast-paced, global business.


An Exciting Future

When you join us, you join a truly global Next Generation Products company within the tobacco industry: An ambitious, diverse, global business with more than 115 years of experience in innovation and an incredibly exciting future ahead.

You will work in a resilient, agile organisation that is harnessing the best of science, innovation, and technology. We offer tens of millions of adult consumers around the world more choices through an increasingly diverse portfolio that includes innovative, potentially reduced-risk products. This way, we are transforming tobacco: Responsibly and ethically.

Most importantly, you will be part of the talent at the core of our business, who deliver the results that drive our success. It is about shaping our future with us, and working in an atmosphere that encourages you to question the status quo, to search for alternative approaches, and to develop your skills and expertise to reach your full potential.


What is our People & Culture like?

BAT Ethos:

The quality of our people is a major reason why we continue to perform well – and why we are so excited about the future as we work together to deliver our purpose. Our focus is on driving high performance; developing the next generation of leaders; valuing the diversity of our employees; encouraging and rewarding entrepreneurial behavior; and creating an engaging culture where individuals and teams can be successful.

The way our people operate is embodied in the BAT Ethos, which underpin our culture and guide how we deliver our strategy. Our ethos is about being bold, fast, empowered, responsible and diverse to create a future-fit culture at BAT, and we are inspiring an ethos that is responsive to constant change, embodies a learning culture and that is dedicated to continuous improvement.


Diversity & Inclusion:

At BAT there is room for everyone. We have developed an open culture built on diversity and innovation as well as recruiting talented people from a variety of backgrounds, perspectives and approaches, our employees are global players, entrepreneurial thinkers, and convention challengers. They are collaborative risk takers who are fearless in transforming our business and our industry: They create a more rewarding future for us, them, our consumers, and society in general.

Our differences are balanced by a common view of our industry - we support personal choice and the freedom to choose - and that philosophy underpins how we drive our business strategy. Being free to discuss and debate means we develop our business in exciting ways and give individuals a voice. Empowering teams creates fresh ideas and different experiences, which keeps us sharp, innovative, and ahead of the game.



Sustainability has always been important to us at BAT; however, it’s developed from being a part of our ethos, to being front and center in all we do. We aim to reduce the health impacts of our business, with our targets of having 50 million consumers of non-combustible products by 2030 and managing our impact on the environment by becoming carbon neutral by 2030. Learn more about our sustainability goals here: British American Tobacco - Sustainability (